NEW YORK: Steve Barrett will join PRWeek as editor-in-chief on April 6.
Barrett most recently served as editor-in-chief of PRWeek's sister title Media Week in the UK for four years, managing a team of 15. The business title covers the commercial media industry in the UK.
“Steve presents the perfect combination of extensive editorial leadership experience, deep marketing knowledge and insight, and a keen interest in developing editorial brands across all channels,” said PRWeek publishing director Julia Hood. “He is bringing with him a wealth of ideas and perspective, and will add a rich layer at the top of a smart and busy team.”
Barrett has spent the last 11 years of his career with Haymarket Media Group, rising from the ranks of associate editor on its weekly Internet business title, Revolution. He also edited Young People Now, a youth sector magazine, and was global online editor, overseeing Revolution's Web presence in the UK, US, and Asia. The England-native will move to New York to take on his new role.
“I am joining PRWeek at a very exciting time for the PR industry as it plays an ever-more-important role in the worlds of business and communications,” Barrett said. “I look forward to working with executive editor Erica Iacono and the rest of the PRWeek team to build on the excellent work they have been doing in reflecting and leading the debates around the big PR issues of the day."
Before joining Haymarket, Barrett worked in sales and marketing in a variety of sectors, including computer games. He was also sales and marketing director of Yorkshire-based digital-media agency Brand New Media, which numbered Heinz and Barr Soft Drinks among its clients.
Barrett replaces Keith O'Brien who left PRWeek last year after five years with the publication to join social media shop Attention.