Morning ritual: Banter with my wife about the fiscal recklessness of patronizing Starbucks, not our own coffee machine. I then proceed to take the dog to Starbucks.
Required reading: The New York Times, the New York Post, The Wall Street Journal, USA Today (dead tree versions). I also make sure to check out NASCAR Scene Daily, NASCAR.COM, the Drudge Report, the PRWeek Breakfast Briefing, and TWI-NY.com.
First PR job: I was the PR manager for Pepsi-Cola.
Proudest career achievement: The publishing of my book, The Weekend Starts on Wednesday: True Stories of Remarkable NASCAR Fans.
Favorite city to travel to for business: Talladega, AL. To a New Yorker, this always feels like a trip to Mars. I mean that in the most positive way, of course.
Most regrettable career moment: Remaining on the telephone and going off message to tell the Associated Press that a new Pepsi spot with Magic Johnson, who had tested positive for HIV several months earlier, was “not on the front burner.”
Most distinct aspect of your personal office: It has a striking resemblance to a locale for the A&E television show Hoarders.
Best career advice you've ever given: Find a job reflecting your fiery passion(s).
The first person you would call in a crisis: Ken Ross, VP of corporate communications at Netflix. He is a wise friend who is battle-tested. He spun it when Pepsi set Michael Jackson's hair on fire.
Mentor: Jim Hunter, VP of corporate communications at NASCAR. He shows that you can never go wrong in being direct, honest, plain-spoken, and true to yourself.
Ideal job, if not in PR: Paperback writer.