WE formalizes interim leadership changes

SEATTLE: Waggener Edstrom has formalized several interim positions that the agency created after a number of senior executives left last year.

SEATTLE: Waggener Edstrom has formalized several interim positions that the agency created after a number of senior executives left last year.

Pam Edstrom, in addition to her founder title, is now president of the global Microsoft account, formalizing her leadership role after serving in an interim capacity since Frank Shaw left this position in August to become VP of corporate communications at Microsoft.

Claire Lematta will assume full-time leadership of the North America practices as president of global strategies, in addition to continuing to oversee EMEA and APAC. Lematta takes over for Corey DuBrowa, who left in December to become VP of global communications and public affairs at Starbucks.

Additionally, Marianne Allison will formally lead the social innovation practice. Earlier this year, Matt Reid, former EVP and founder of the agency's public affairs and social innovations practices, joined the Business Software Alliance as VP of communications.  

Kent Hollenbeck will extend his role leading the marketing and corporate communications team to now also head up the client development group, aligning these two groups together. Heidi Reys will join this newly expanded team in a full-time client development role. 

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