Tiger Woods returns next week, sponsors and media prepare

Have you heard? Tiger Woods returns to golf next week at the Masters.

Have you heard? Tiger Woods returns to golf next week at the Masters. And while his first shot of the tournament will be aired live in ESPN, the Augusta National Golf Club and media are not taking extra care to specifically cover Woods. CBS and ESPN are also trying to figure out how to handle the tabloid-y issues plaguing his return.

Meanwhile, Woods' sponsors like Nike and Upper Deck are gearing up as well, and some are benefiting from some lucky timing. The AP reports about video game company EA:

EA is releasing the browser version of "Tiger Woods PGA Tour" on Tuesday. The timing is good, though coincidental: The video game maker announced the launch date a day before Woods announced his return and now figures his return will just add exposure for its sites for the game and its Woods franchise.

"Sometimes you just get lucky," said Craig Evans, marketing director of the game, who added visits to the company's Woods sites have risen "significantly" since Woods said he'd return.

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