NEW YORK: Edelman created a new position for Carol Cone, to advise global and domestic clients on stakeholder engagement and corporate social responsibility, starting April 5. She reports to Matt Harrington, president and CEO of Edelman US.
Cone confirmed in early March that she planned to step down as chairman of Cone, the CSR and consumer marketing firm she founded 30 years ago. The firm recently named Bill Fleishman president, alongside CEO Jens Bangs.
Her title at the firm is Carol Cone @ Edelman, said Mitch Markson, chief creative officer and president of Goodpurpose, noting that the firm is recognizing Carol as her own brand with the title.
She will work closely with Markson and Chris Deri, EVP and global leader of CSR & sustainability, on client work, particularly in the consumer and CSR & sustainability practices, as well as the Goodpurpose study and Trust Barometer.“My role will be across the enterprise and around the world,” said Cone. “We see a confluence between corporate social responsibility, purpose, reputation, employee engagement. All of these things are coming together on a strategy basis.”
Cone said that as she saw the strategy behind cause marketing mature over the last few years, she began to think about other opportunities beyond her role as chairman at Cone. Cone founded her namesake firm in 1980, before selling to Omnicom Group in 1999 for an estimated $12 million to $15 million in cash and stock.
Cone, who is based in New York after nearly 35 years in Boston, will also be involved with business development efforts at Edelman.“I absolutely anticipate that Carol is going to be a powerful addition to our business development efforts,” said Harrington. “Because this space, relative to purpose, is the core of what many companies are struggling with, in terms of how to build meaningful relationships with all of their stakeholders."