WiseWindow, developers of Mass Opinion Business Intelligence, analyzed Woods' return and found that the golfer is not quite back up to his pre-scandal days. The Web measurement company analyzed conversations about Woods in the week leading up to and during the Masters.
It found that discussion about golf, sponsorships, and business issues finally overtook discussion about his personal life later in the week. His personal life accounted for about 40% of the conversation before the Masters and dropped to 10% after the Masters.
WiseWindow said in a statement:
What do you think? Has Woods' return to golf brought back positive public sentiment for the athlete?
"Overall, Mass Opinion Business Intelligence demonstrates that while sentiment regarding Woods remains slightly above neutral, he has a long way to go to recapture the positive public opinion he enjoyed prior to the controversy related to his private life."