The Universal Accreditation Board (UAB) says that fewer professionals took and passed the examination for accreditation in PR in the first quarter of 2010.
In the first quarter of 2010, 71 candidates completed the computer-based examination and 53 passed. In the first quarter of 2009, 96 took the exam and 60 passed. This is a 26% and 11.6% drop, respectively.
Yet UAB reported a higher pass rate -- 74.6% in Q1 2010, compared to 62.5% in Q1 2009, which leaves the board feeling optimistic."We are confident that earning accreditation is the best personal and professional achievement a public relations professional can make," says Anne Dubois, chairman of the UAB, in a statement.
"April is APR month, and we hope potential candidates will be energized by the increased awareness nationwide for the accreditation program," Dubois noted in the statement. "Messages about the value of Accreditation will be distributed and posted throughout the month on social media sites, in print articles and through other email and other communications tactics."
PRWeek has covered accreditation in the past, including a debate over its necessity in a Gloves Off column for the July 2009 issue.