The start of sponsored tweets

Twitter announced the launch of "Promoted Tweets" this week. So what does this mean?

Twitter announced the launch of "Promoted Tweets" this week.

So what does this mean? Per the official Twitter blog, we'll "start to see Tweets promoted by our partner advertisers called out at the top of some search results pages."

What does this means to me? Twitter will be able to deliver contextually relevant ads to users.

While there is some early skepticism about it, with some people saying that Twitter is jumping away from the original feel, there is obviously an opportunity here for larger brands and advertisers to use this in a way that can send their message out to a broader and more targeted audience.

Look how Facebook has done it. Targeted ads appear on the side of the news feed with a link or button to engage with a brand. Some ads promote events and contests. Don't like it? "X" it out.

In many cases, the ads been useful and you've done something because of it. For Twitter, the important thing will be for all those involved to realize that the content in the 140 characters is still providing value to the audience.

It will be interesting to see the feedback once Twitter rolls out more and click-through rate's start being published. In my eyes, brands that can follow the basic "Twitter 101" rules they learned when taking a leap into Twitter with a branded page will be successful.

Content is still extremely important in this limited world of 140 characters. Don't spam your audience. Become part of the conversation and use the ad to drive people to something.

Kristin Maverick is a director of consumer at Attention.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in