Food industry pledges healthier products

The food industry promised this week to make its products healthier without government involvement, according to Reuters.

The food industry promised this week to make its products healthier without government involvement, according to Reuters.

The news service noted the industry, including manufacturers, industry associations, and other programs, will let the White House lead efforts to improve food in schools, but plan to make its store products healthier "without government intervention." Michelle Obama has been traveling around the US and Mexico this week, in part to talk about her initiative to fight childhood obesity.

An April 15 Bloomberg report says:

Her lobbying of companies to make products healthier, labels easier to read and limit marketing of unhealthy foods to kids is paying off. A month after she began her campaign, PepsiCo Inc., the world's second-largest food and beverage company, pledged to stop selling full-sugar soft drinks in schools by 2012. Kraft Foods Inc., the maker of Oreo cookies and Oscar Mayer lunch meats, announced it would further reduce the sodium content of its products.

Also this week, General Mills said it will cut sodium by 20% of its products during the next five years, which is a similar move made by other food giants like Campbell Soup and ConAgra Foods.

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