Media attention on the players involved in the financial overhaul is increasing, with numerous outlets last week covering the increasing PR efforts of the banking and finance industry and the Obama administration.
Dow Jones reports that senior communications officials from the White House, Senate, and Treasury met to prepare PR plans for the next few weeks. As banks face more scrutiny as criticism for Wall Street grows, several reportedly met in the last few weeks to discuss a coordinated PR campaign later in 2010.
The Washington Post writes:
It depends on whom you ask, but this much is certain: Millions of dollars and countless hours of strategizing have gone into a public relations battle to win the hearts and minds of Americans as lawmakers begin to finalize the details of the largest financial regulatory overhaul since the 1930s. That war over public perception -- fought with TV and radio ads, media events, speeches and private conversations -- is escalating as the topic heats up this week.