Can iPhone marketing mystery translate to positive product perception?

Apple's reportedly tight product security has many questioning the authenticity of Apple software engineer Gray Powell's latest move, in which he left a new iPhone prototype at a birthday party at a Redwood City beer garden.

Apple's reportedly tight product security has many questioning the authenticity of Apple software engineer Gray Powell's blunder, in which he left a new iPhone prototype at a birthday party at a Redwood City beer garden.

Did Powell channel that drunk-guy-at-party-losing-his-phone because he actually was that drunk-guy-at-party-losing-his-phone, or was this a PR play initiated by Apple, a company well versed in drumming up anticipation for its product launches? Either way, Gizmodo got a hold of the prototype in March, reviewed it, and now the media's attention is focused less on the product itself than the company's mysterious intentions. Adding to the mystery, the company had reported it lost.

The real question, at this point, seems to be whether skepticism about Apple's marketing intentions will overshadow Gizmodo's relatively positive review of the prototype. Or could that skepticism translate to respect or positive buzz for a quirky-cool marketing approach paralleled by a quirky-cool brand? What do you think?

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in