Location-based services gaining users

A survey from the Mobile Marketing Association found that nearly one in four adults have used a location-based mobile service, and 10% of cell phone owners surveyed use those services at least once a week.

A survey from the Mobile Marketing Association found that nearly one in four adults have used a location-based mobile service, and 10% of cell phone owners surveyed use those services at least once a week. Not surprisingly, the highest usage comes from Apple iPhone owners.

MediaPost reported on the survey, noting that consumers use the services to find nearby points of interest, shops, or services. It continued:

"What's more, roughly half of those who noticed ads during their use of a location-based mobile service took some kind of action. That's substantially more than the 37% who took action while sending or receiving text messages and the 28% who did so while browsing the mobile Web."

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