MINNEAPOLIS: Best Buy has launched a Facebook campaign to encourage consumers across the US to use its recycling and trade-in program.
Launched to coincide with Earth Day 2010, “Recycle It On" is aiming to collect one billion pounds of old or obsolete electronics and appliances for recycling from Best Buy's more than one million Facebook fans. The ongoing campaign will run until the target is reached with key promotion times including back to school time, America Recycles Day in November, and the holidays.
"It is great that we can launch this campaign around Earth Day but it is not just for one day-- it is yet another element of our ongoing outreach," said Kelly Groehler, senior manager of PR at Best Buy."For us sustainability is about making smarter choices and helping our customers to do the same.”
Through the campaign, Best Buy is urging consumers to "pledge" their goods at its dedicated Facebook page and then pass their virtual recycling bin to a Facebook friend to do the same. The application will feature a US map, tracking the various types of items pledged state by state, as well as local store details to help users find their nearest Best Buy store to drop off items.
Best Buy's recycling program has been running since 2000 and last year it was extended to include in-store electronics recycling. In 2009 Best Buy collected a total of 120 million pounds of electronic goods from US consumers.