Grey Group promotes Tunick

NEW YORK: Grey Group promoted Amy Tunick to president of Alliance, the firm's entertainment and lifestyle marketing agency.

NEW YORK: Grey Group promoted Amy Tunick to president of Alliance, the firm's entertainment and lifestyle marketing agency. Tunick, previously VP of client development at Alliance, succeeds John Eckel, who left the agency. She will develop and execute entertainment and lifestyle marketing concepts, including strategic partnerships, TV integrations, event sponsorships, experiential marketing, and promotions.

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