Lane Bryant calls out networks over ad controversy

Plus-size clothing brand Lane Bryant recently resorted to its Insider Curve blog to refute ABC and Fox's reluctance to air its new Cacique lingerie commercial.

Plus-size clothing brand Lane Bryant recently resorted to its Insider Curve blog to refute ABC and Fox's reluctance to air its new Cacique lingerie commercial. From the post:

ABC refused to show the commercial during Dancing with the Stars without restricting our airtime to the final moments of the show. Fox demanded excessive re-edits and rebuffed it three times before relenting to air it during the final 10 minutes of American Idol, but only after we threatened to pull the ad buy. 

Needless to say, the media soaked it up and the company leveraged the incident to drive home its argument that the decision comes from a larger, deeper issue about a skewed perception of beauty:

What we didn't know was that the networks, which regularly run Victoria's Secret and Playtex advertising on the very shows from which we're restricted, would object to a different view of beauty.

Skeptics are debating whether the commotion a real concern and issue, or if it was just a PR stunt. Either way, the commercial has now generated nearly a million YouTube hits, and everyone familiar with the issue now knows that Lane Bryant has a lingerie line. 

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in