IRVINE, CA: Toshiba's digital products division has launched the first in a series of Facebook and Twitter initiatives to promote the launch of its upcoming product line and to commemorate the 25th anniversary of its first mass-market consumer laptop computer.
The campaign, which is being handled by Access Communications, is aimed at driving awareness of Toshiba innovation among laptop users. It includes a series of interactive media contests which invite Facebook fans and Twitter followers to get creative with their Toshiba laptops
Jared Leavitt, account director at Access Communications said, “This campaign is about generating buzz around Toshiba's laptops and building excitement for the launch of its new line later this year.”
PR activity for the campaign is primarily focused on Facebook and Twitter, but as the product launch gets closer, the agency will also be reaching out to traditional media, including technology, trade, and lifestyle journalists.
The first of the Facebook contests asks Toshiba's fans to submit videos or photos that fit the theme of “Quest for the Oldest Toshiba Laptop.” To enter, participants use their Toshiba laptop as the star of a creative video or photo, which can be submitted through Toshiba's Facebook fan page. The company is also planning activities via Twitter, details of which have yet to be released.