VMS launches new InSight product

NEW YORK: VMS has partnered with software company Autonomy to develop a new version of its InSight media monitoring platform.

NEW YORK: VMS has partnered with software company Autonomy to develop a new version of its InSight media monitoring platform. It will now include a conceptual search capability, which helps to uncover consumer sentiment and highlight emerging issues and trends. In addition, the new product will include visualization tools such as idea clouds, cluster charts, heat maps, and spectrographs, all of which are designed to provide deeper analysis of traditional and social media coverage.

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