HP, Palm quiet on comms strategy around acquisition

PALO ALTO, CA: Technology company HP acquired smartphone company Palm, in a deal worth approximately $1.2 billion, the two companies announced on April 28.

PALO ALTO, CA: Technology company HP acquired smartphone company Palm, in a deal worth approximately $1.2 billion, the two companies announced on April 28.

David Shane, VP of global corporate communications for HP, declined to comment to PRWeek about communications around the acquisition or how it will affect the communications teams and agencies for the two companies. HP is working with Abernathy MacGregor, its financial communications agency, on the deal.

Todd Bradley, EVP of HP's personal systems group (PSG), has been speaking to reporters about the acquisition, which is expected to go through in the third quarter of this year. The Palm business will join HP's PSG division. Prior to working at HP, Bradley was CEO of Palm-One.

Edelman works with HP on its PSG business, but part of HP's communications strategy is to work with several PR firms, rather than one AOR. Agencies including Burson-Marsteller, Hill & Knowlton, and Bite work with the company.

Palm, which did not return calls or e-mails for comment, recently brought its communications in-house after ending a 14-year AOR relationship with A&R Edelman.

Rumors had been circulating in the technology space that Palm was looking for a buyer, with HTC and Lenovo also reportedly interested.
 

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in