Carolyn McGill-Davidson, president and CEO of the Canadian news distribution service, declined to provide the financial terms of the deal. She said that talks began in October 2009.
“We're very familiar with their technology platform,” said McGill-Davidson, “and it will marry very nicely with our platform and deliver really an end-to-end communications solution for public relations professionals.”
The acquisition will not impact dna13's partnership with Thomas Reuters or its staff of 35 employees at this time, said Kevin O'Neil, president and COO of dna13.
“We're a venture-backed company,” he said. “At some point an acquisition was something that we were looking for. CNW is an ideal partner for that.”
CNW, which has 230 employees, and dna13 will each retain their brands “because dna13 has relationships in the US market with that brand name,” said McGill-Davidson.