LaunchSquad: Agency Business Report 2010

LaunchSquad partner Jason Mandell says he was ecstatic the agency - down drastically in Q1 of 2009 - ended the year flat, with a flurry of new business throughout the year.

Principals: Jason Mandell, Jesse Odell, Jason Throckmorton, partners and co-founders; Brett Weiner, partner
Ownership: Independent
Offices: San Francisco, New York, Boston

Staff
Current headcount is 44, up from 35 in 2008, with 28% turnover. The agency hired Mike Farber, GM, to run the new Boston office in early 2010.

Practice areas
The agency experienced the most growth in its B2C technology practice, which accounts for 40% of its business.

Accounts
The firm lost Optimal Technologies, Digital Fuel, and Brightstorm. Wins include Village Voice Media, Epix HD, and Savings.com.

Financial performance
Revenue was $4.3 million, flat over 2008, with an 8% profit margin.

Analysis
LaunchSquad partner Jason Mandell says he was ecstatic the agency – down drastically in Q1 of 2009 – ended the year flat, with a flurry of new business throughout the year.

"We put on a full-court press and identified companies we wanted to work with and markets we wanted to enter," he says.

The agency achieved most growth in its consumer technology sector, due to "macro trends, where more tech is reaching the masses," he explains.

He also notes that the firm, which will continue to work mainly with emerging tech companies, focused more on long-term growth than profitability in 2009, a strategy in line with its East Coast expansion in Boston and New York.The approach is also reflected in the addition of a video department run by filmmaker Brett Marty.

"We're diversifying our capabilities and it's continuing to help us push forward in new areas," he says.

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