Morning ritual: During triathlon training season (April through September), I wake up each day at around 5am and run eight to 10 miles and/or swim 1.5 miles. My next triathlon is going to be the Nautica New York City Triathlon on July 18. When my daily training is complete, I'm a dad again, making breakfast for the kids and waiting with them for the school bus.
Required reading: PaidContent.Org, Huffington Post, CNN.com, The New York Times, and Runner's World.
First PR job: Summer internship for United Way of New York City.
Proudest career achievement: Starting my own company in 2006.
Most regrettable career moment: I have no regrets per se, but sometimes I do wish I had spent more time “in-house” before succumbing to the agency world.
Favorite city to travel to for business: San Francisco because the weather is temperate, the food is terrific, I have a lot of friends to visit, and I like to run from Nob Hill to the Golden Gate Bridge and back again.
Best career advice you've ever given: Execute with urgency and remember that creativity is a renewable resource and that “presence” equals power.
Most distinct aspect of your personal office: My kids' artwork, which adorns my walls and my race bibs, which I have my kids color after my races.
The first person you would call in a crisis: My wife, Tessa. As my life partner and the CFO of the agency, she has a balanced and informed “insider's/outsider's view” of my world, both personally and professionally. Her advice is always supportive, but it's equally direct and effective.
Mentor: Bob Feldman, principal of PulsePoint Group. He has such a sincere, charming, and disarming approach with people and never fails to dispense practical advice that always puts the client first. As my mother would say, he's a real “mensch.”
Ideal job, if not in PR: Endurance sports trainer and psychologist.