Emanate: Agency Business Report 2010

The winner of PRWeek's Midsize Agency of the Year and overall Agency of the Year, Emanate achieved top-line growth that exceeded early projections of an 8% to 10% increase.

Principal: Kim Sample, CEO
Ownership: Omnicom
Offices: New York, Los Angeles, Chicago, and London

Staff
Mike Doyle, MD, left. Kim Friedman joined as MD and Matt Rose as chief client officer. Rose was recently promoted to director to lead the Merrill Lynch business.

Practice areas
No practice silos, but it focuses on the consumer and corporate sectors, among others.

Accounts
Wins included Nissan, Merrill Lynch, and Hilton Garden Inn. The agency lost Subway and Mattel.

Financial performance
The firm achieved top- and bottom-line growth, 50% of which was organic. Revenue rose 24%. The firm wouldn't disclose exact revenue, but it is less than $50 million.

Analysis
The winner of PRWeek's Midsize Agency of the Year and overall Agency of the Year, Emanate achieved top-line growth that exceeded early projections of an 8% to 10% increase. CEO Kim Sample is now seeking success from both organic gains and new business, as well as global expansion. 

She says "2009 was [spent] trying to be original in how we served [clients], not just from the programming we did, but also in terms of what could we do structurally." 

For example, the firm removed administrative work from VPs so they could focus wholly on client service and expand project work with clients such as Office Depot. 

In 2009, the agency also dipped its toe in the international market with the launch of a London office. 

"The international markets make sense for our clients and brand," says Sample. "We don't want to move too aggressively, but we will definitely be looking at other markets."

She says the firm will most likely add another office this year, and potentially a couple more soon after. As far as location preferences, Sample says she would prefer for it to be outside of Europe.

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