Brodeur Partners: Agency Business Report 2010

New business picked up by June 2009. Social media and healthcare were strong all year.

Principal: Andrea Coville, CEO
Ownership: Omnicom
Offices: 6 wholly owned in US, 80 globally, including partners and affiliates

Staff
Headcount held steady. SVP Erica Birke and VP Laura Taylor departed. Joining were Cleve Langton, chief partnership officer; and Jake Ward, VP of public affairs. Leslie Tullio was promoted to GM in DC. Ian Twinn became director of new business. Andy Beaupre assumed leadership of the clean tech practice. EVP Mike Brewer took on responsibilities as creative director.

Practice areas
Areas include b-to-b, consumer, healthcare, and social marketing. Advocacy 3.0 (social media in public affairs) and alignment (internal alignment around corporate objectives) were new. Social media expanded more than 120%. Consumer was hardest hit.

Accounts
Brodeur's 20 wins last year include Hologic and Teva Neuroscience's Azilect. Toshiba America Consumer Products was lost after review. It also stopped working with NMS Communications and Navic Networks.

Financial performance
Global revenue is between $100 and $200 million; US is less than $50 million. CEO Andrea Coville reports "very slight" revenue increase and a "slight uptick" in net profit. New business accounted for 53% of growth.

Analysis
New business picked up by June 2009. Social media and healthcare were strong all year. Confidence increased among b-to-b clients in the last half of 2009 and Coville is aiming for double-digit top-line growth.
 
Coville expects growth and hiring to occur in the corporate and financial communications, alignment, advocacy, public affairs, and social media arenas. "Consumer markets will pick up," she predicts.  

"Social media and digital work is becoming a commodity, so differentiation is important" in winning new business, she says. "Agencies must articulate their sweet spots."

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