Bite Communications: Agency Business Report 2010

This year Bite broke out of its tech product PR niche and flexed its corporate muscle with the addition of HP's corporate work.

Principal: Clive Armitage, CEO
Ownership: Next Fifteen
Offices: 11 globally; 3 in the US

Staff
Bite has 200 consultants globally; 65 consultants in North America. Global turnover was 49%; 32% voluntary. For North America, turnover was 27%; 17% voluntary.

Practice areas
Bite provides services to enterprise b-to-b, consumer, tech and clean tech clients.

Accounts
Key US wins included Hewlett-Packard (which expanded Bite's scope in EMEA and Asia), Hitachi Data Systems, InterSolar, and Vonage. Losses included Sun Microsystems, following its acquisition by Oracle, as well as startups such as Pricegrabber and OpenBox Technologies.   

Financial performance
Global revenues are less than $50 million; less than $30 million in the US. Bite was 16% below expected global revenue, primarily due to the recession and credit crunch.

Analysis
This year Bite broke out of its tech product PR niche and flexed its corporate muscle with the addition of HP's corporate work.
 
It also expanded its global reach by acquiring UpStream Asia last fall to become "a truly global business," says CEO Clive Armitage. North America GM David Hargreaves departed to join Next Fifteen's newly formed digital agency, Project Metal.
 
"Losing David has been somewhat painful, but we still have him one day per week and he still serves on the board," Armitage says. Tom Galvin, partner at Next Fifteen's 463 Communications, now also runs Bite's North America operations, but the two agencies "continue to be distinct," Armitage explains. He expects 10% to 15% global growth this year.

"In North America, we want to be known as more than a great product technology shop," he says. "We're demonstrating that we can drive great corporate campaigns."

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