Amnesty International uses social media to fund ad campaign

Amnesty International in the UK has launched a social media campaign to raise money to pay for a national newspaper ad targeting Shell.

Amnesty International in the UK has launched a social media campaign to raise money to pay for a national newspaper ad targeting Shell.

The ad is slated to appear on May 18, the day of Shell's annual general meeting, and is aimed at raising awareness of the oil company's alleged controversial activity in the Niger Delta.

According to a report in The Guardian: “Amnesty is hoping an Obama-style online drive will raise the funds needed to get the ad into national newspapers.”

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in