ATLANTA: Piedmont Healthcare, a healthcare system, hired Porter Novelli as its AOR. The firm, which began work on the account in February, is providing support for market research, executive visibility, media relations, digital, and issues management. The account is being led out of Porter's Atlanta office.
Correction: In a previous version of this article, PRWeek incorrectly reported that Piedmont was based in North Carolina. The healthcare system is based in Atlanta. We regret the error.