Publicis Healthcare acquires Resolute

PARIS: Publicis Healthcare Communications Group (PHCG) has acquired London-based, healthcare PR agency, Resolute Communications.

PARIS: Publicis Healthcare Communications Group (PHCG) has acquired London-based, healthcare PR agency, Resolute Communications.

Resolute has been merged with Publicis Life Brands' office in London and been renamed Publicis Life Brands Resolute. Resolute's US office in New York will still retain its name.

Under the terms of the deal, the founders of Resolute Communications, Paul Blackburn and Anna Korving, have been named joint managing directors of Publicis Life Brands Resolute, reporting to Alain Sarraf, President of PHCG Europe.  

Rosemary Abendroth, SVP and global communications director at PHCG, said there were no planned layoffs and, for the moment, it would be “business as usual” for the new company.

“This acquisition is more of a marriage. Resolute has a great PR record and PHCG is always looking for partners at local levels," she said. "Both parties are unique and there are no client conflicts.”

Sarraf said the acquisition was part of the group's plans to, “offer all of its European clients an integrated multichannel communication solution.” He added that the group is looking at other acquisitions in the digital and medical communications space.

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