Brpr adds clients, agency director

MIAMI: The brpr Group recently added two new clients: it will now serve as social media AOR for both Univision Radio and online coupon site CoupTessa.

MIAMI: The brpr Group recently added two new clients: it will now serve as social media AOR for both Univision Radio and online coupon site CoupTessa. For Univision, the agency will build a social media presence and will monitor public sentiment for several advertising partners for Univision Radio, including Subway. For CoupTessa, the agency will monitor social media conversations about the company and will manage the company's new character spokeswoman, Tessa.

Brpr also hired Christopher Renz as partner and agency director for the firm, effective May 24. Previously senior strategist at advertising agency Crispin Porter & Bogusky, Renz will oversee all daily activities for brpr and will work to bridge the gap between the agency's advertising component and its social media and traditional PR elements.

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