FORT LAUDERDALE, FL: The US Consumer Product Safety Commission (CPSC) has launched a national consumer and industry communications campaign to raise awareness about pool and spa safety.
The year-long integrated PR campaign, which will provide education and information about the new Virginia Graeme Baker Pool and Spa Safety Act, will include traditional and social media outreach, industry partnerships, scheduled events, and celebrity spokespeople.
The campaign is being managed by Widmeyer Communications, which picked up the account last December.
“The aim of the campaign is to make sure our safety message has a national reach and that people understand that water accidents and fatalities are preventable,” said Kathleen Reilly, public affairs specialist at CPSC. Reilly added that although the campaign has a broad reach it will specifically be targeting homeowners with pools in Texas, Florida, California, and Arizona.
The campaign begins on Monday, May 24 with a press conference at the Fort Lauderdale Aquatic Complex, home of the International Swimming Hall of Fame. The launch event will feature Rep Debbie Wasserman Schultz (D-FL) and Olympic swimming medalists Janet Evans and Jason Lezak, who will also act as spokespeople for the campaign. Other scheduled PR events include a back-to-school event in August and a water park event in September. The CPSC will also be present at industry trade fairs.
Social media activity will run throughout the campaign and include a Twitter feed and a planned Facebook app.
A series of interactive training and educational videos, which will be featured on www.poolsafely.gov, are currently being developed to support the campaign. The first of these videos will be released in June and offer guidelines and advice for state and local pool inspectors. Further videos aimed at parents and children are also in development and will feature as part of the campaign's educational outreach.
In addition to the planned PR activity, the CPSC is also partnering with several safety organizations including the Red Cross and the YMCA.