Today's announced partnership between Yahoo and Nokia has the potential to bring rewards for both companies. The Wall Street Journal reports:
Nokia and Yahoo hope the alliance will improve their profiles in the industry, with Nokia looking to expand its awareness in North America and Yahoo getting its services in more mobile phones around the world, particularly in the emerging markets. Both companies need a catalyst; smartphone players such as Apple Inc., Research In Motion Ltd. and Google Inc. have outpaced the market.
Yahoo will power the e-mail and chat functions for Nokia's Ovi platform, while Nokia will make Yahoo the exclusive provider of its map and navigation services.