With posts such as “The good news: Mermaids are real. The bad news: They are now extinct. #bpcares,” the stream of tweets from the account is long on dark humor and subtle outrage at BP's actions. It's also peppered with responses to twitterers who did not know that the account was fake and were angered at the thought that an oil company would post content such as “If we had a dollar for every complaint about this oil spill, it wouldn't compare to our current fortune. Oil is a lucrative industry!”Will the fake account really hurt BP's reputation? Or is it just putting out there what people are thinking, and joking about, to themselves?
A fake Twitter account for BP, @BPGlobalPR, has more than 20,000 followers, about twice as many as the official BP accounts, @BP_America and @Oil_Spill_2010, combined. Yet the company has no plans to stop it. The Wall Street Journal reported: