Video: Rudy Rodriguez, director of multicultural marketing, General Mills

Reporter Kimberly Maul speaks to Rudy Rodriguez, director of multicultural marketing for General Mills, about the creating digital content to reach multicultural communities, its Que Rica Vida program, and the work General Mills is doing in the black community as well.

Reporter Kimberly Maul speaks to Rudy Rodriguez, director of multicultural marketing for General Mills, about creating digital content to reach multicultural communities, its Que Rica Vida program, and the work General Mills is doing in the black community as well.

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