Yahoo signs Beckham as 'global sports ambassador'

Just ahead of the of the World Cup, Yahoo has signed British soccer legend David Beckham as its "global sports ambassador".

Just ahead of the of the World Cup, Yahoo has signed British soccer legend David Beckham as its "global sports ambassador".

According to reports in The Guardian, the campaign, which begins in more than 20 countries tomorrow, is the latest extension of the $100 million brand marketing push unveiled by Yahoo last September as part of a plan to fight back against rivals including Google.

The campaign will feature a David Beckham online channel, where he will his share experiences of playing in three World Cups.

Though the campaign is hooked around the 2010 World Cup, Beckham won't be involved during the actual World cup itself because of his "other commitments."

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