NEW YORK: Cohn & Wolfe has appointed Tyler Pennock as SVP in the digital media practice and a member of the global digital leadership team. He previously was SVP and director of social media at Ruder Finn. In his new role, Pennock will co-lead the agency's New York digital team, along with SVP Andrew Foote, and will be responsible for the agency's digital healthcare accounts. In addition, he will support corporate and consumer clients. Pennock reports to Chad Latz, president of C&W's global digital media practice.