NEW YORK: Anheuser-Busch InBev hired Elasticity to handle various PR tasks for its Bud Light and Shock Top brands. For Bud Light, the agency will provide strategic counsel on social media and search marketing. For Shock Top, the primary focus will be developing a creative marketing, PR, and social media strategy for a 2011 product roll-out.
For new client Sony Online Entertainment, the agency will develop and execute digital strategies and PR and social media programs for new launches, including Star Wars Clone Wars Adventures and DC Universe Online.
Comcast also hired the agency to work on social media and digital marketing programs.
Other recent wins include Toro and Travel Leaders.