Time will be revising its iPad application, despite its initial release in early April. The organization will be conducting a major overhaul in the application's interface and capabilities. While the earlier version of the application had little interactivity and could perform few Web-based actions, the updated version will boast extensive forms of multimedia, sharing tools, touch capability, and links to e-commerce, among other major advancements.
The digital repurposing of multiple print editions has generated concern regarding the longevity of the magazine industry. Several other print magazines, including Vanity Fair, Newsweek, and Wired, have released iPad applications, each with varying degrees of complexity, interactivity, and "loyalty" to their in-print counterparts.