This week, I'll be reporting from the 57th Cannes Lions International Advertising Festival.
It is one of the most exciting industry events of the year, where corporate and agency leaders come together to learn, debate, celebrate success, and consider: “What's next?”
In thinking about how the industry is evolving, nothing makes us happier than CMOs who fully embrace PR as an integral part of holistic brand building – a norm rather than an exception these days. This means the PR industry is investing in attending events like Cannes Lions to keep on top of innovation, engaged in the discussion, and involved in shaping the future of brand marketing.
I'm not sure I see a better way for PR to maintain our seat at the table than to literally be at the table.Looking at this week, here's a short list of the sessions I'm going to:
1. Marc Pritchard of Procter & Gamble's "How do brand builders adapt and innovate in today's world to rethink what brand building is all about?"
2. Mary Beth West of Kraft's "Five secrets for inspiring your client"3. Kimberly-Clark and Organic's "Breaking the cycle: How Kimberly Clark's breakthrough digital marketing efforts are engaging, enlightening, and empowering today's teens"
4. Google's "The beautiful ad game"5. Coca-Cola's "Scale meets storytelling"
6. Yahoo's seminar with Ben Stiller, Kraft's with Spike Jonze, and Grey's with Yoko Ono7. And, of course, the famed awards ceremonies
Last year marked the first year that Cannes PR Lions Awards were given for outstanding programs. Next year, I hope we'll see more representation from PR professionals in the schedule. From social media to influencer engagement to creating content (I could go on), our industry has an immense amount of institutional knowledge and insights around strategic communications and brand building to contribute to the festival proceedings.
Diana Littman Paige is the MD of the health and well-being practice at Marina Maher Communications.