NEW YORK: Fleishman-Hillard hired Steve Hardwick as GM of its New York office and president of the Eastern region, which includes offices in Boston and Cleveland, effective June 22. He succeeds Nancy Seliger, who was promoted last year to EVP of global client relations.
A 25-year veteran of the marketing communications industry, Hardwick most recently served as president of Grey New York from 2007-2009. He also led the recent successful bid by New York City to host the 2014 Super Bowl. Previously he worked at IPG, leading the holding company's Bank of America account, which involved the coordination of 16 IPG agencies across disciplines.
“We did an exhaustive search," Fleishman regional president Curt Kundred told PRWeek. "We went way beyond the traditional candidates. Our idea is to have a very complete offering and hire leaders that understand the complete marketing mix.”
In a statement, CEO Dave Senay noted that Hardwick's "strong digital background" and "diverse history" made him the right fit for the role.
Hardwick said the firm's integrated philosophy is part of what drew him to the position.
“What I want to get into in a deeper way is how Fleishman is pulling together the different touchpoints and their approach to integration,” he said. "In some ways it's a brave new world and also something familiar. I'm ready to come in here as a teacher and a student.”
Fleishman's New York office is the third-largest in its global network. Some of the firm's key accounts, including J&J, Hyatt, and GlaxoSmithKline are led out of the office.