SAN FRANCISCO: Lewis PR has launched Chatterscope, a free platform that brands can use to track and analyze sentiment relating to their Twitter feed.
Chatterscope tracks brand mentions on Twitter and automatically classifies the sentiment within each tweet as positive, neutral or negative. The results are also collated and represented as percentages and a series of graphs to visually illustrate the percentage of positive, neutral and negative tweets for each brand. Users can also customize the application to incorporate words that have special meaning for each brand tracked and can choose to receive alerts brands at hourly, daily or weekly intervals.
The system is currently in beta testing and Lewis PR bosses are promising many more features, including manual adjustment of sentiment classification and benchmarking against industry peers.