In the news
Thomson Reuters recently launched Reuters Insider, a financial video news platform that will combine traditional media sources with content directly from banks and other Thomson Reuters partners in the financial community.
Why does it matter?
Introduced after 18 months of beta testing, Reuters Insider targets the 550,000 financial pros who use Thomson Reuters terminals. The goal, says business development manager Joshua Seidman, is to offer a platform for banks, analysts, and research partners to better communicate with institutional investors and other clients.
"Delivering messages in video is massive," he adds. "In today's market everyone seeks transparency. They want to know who's on the other side providing information. We're trying to create an ecosystem between buy-side and sell-side players."
Reuters Insider does allow content providers to limit who has access to some of its videos and features so users can easily access just the portion of a video they're interested in. But more importantly, Seidman says: "We're giving the people who've been consuming business news for the last 100 years the ability to create, in essence, their own news for their customers."
Reuters Insider has tools that make it easy for financial executives or analysts, for instance, to post videos themselves. But Gene Marbach, group VP at Makovsky & Company, suggests the move into video by these financial firms will provide both opportunities and challenges for PR pros.
"You'll need people who understand the importance of visuals," he adds, "because these will have to be presented with the utmost quality or else it engulfs the message. It also can't look stilted or over-rehearsed."
1. Thomson Reuters' is looking to differentiate itself from Dow Jones and Bloomberg, which also provide terminals and subscription services for news and market data
2. Thomson Reuters expects as many as 2,000 three- to five-minute video segments to be produced by its own staff as well as its partners each week
3. Thomson Reuters has built studios in New York, London, and Hong Kong so its own journalists and others can provide content to Reuters Insider