Org Chart: CDC boosts comms by combining offices

When Dr. Thomas Frieden came on as the new director of the Centers for Disease Control and Prevention (CDC) in June 2009, the entire agency went through an organizational improvement process, including the communications function.

Company: Centers for Disease Control and Prevention
Team size: About 150 full-time equivalent workers and 110 contractors
What's new: Combined Office of Enterprise Communication and the National Center for Health Marketing into one comms function

When Dr. Thomas Frieden came on as the new director of the Centers for Disease Control and Prevention (CDC) in June 2009, the entire agency went through an organizational improvement process, including the communications function.

Donna Garland, associate director for communications at the CDC, reports directly to Frieden and leads the new group, which combined the Office of Enterprise Communication and the National Center for Health Marketing.

She admits there was some confusion about why two different offices handled various communications aspects.

"In going through this organizational improvement, we decided to rejoin the communications functions into a single office," says Garland, "while at the same time streamlining what we do."

The various units will oversee all aspects of traditional and social media relations, provide high-touch community interaction, and internally work to create content and think about the overall communications landscape, she adds.

"If folks don't know we have recommendations, they can't follow them," explains Garland. "We want to support the CDC making health happen around the globe."

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