Chris Hassall: Power List 2010

Global external relations officer, Procter & Gamble

Nearly a year into his tenure as communications head at the global consumer goods giant, Chris Hassall is working to engage 138,000 staffers in more than 80 countries while protecting and building Procter & Gamble's business and reputation.
He replaced Charlotte Otto as global external relations officer at the Cincinnati-based company last July when she retired after 33 years of service, 13 as external relations head. Like Otto, English-born Hassall is a P&G lifer, having joined in 1983. A key part of P&G's Brand Building Organization, Hassall has the potential to boost communications' profile even further within the company, as he and his team have made digital a priority for the year.

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