Jon Iwata: Power List 2010

The unassuming Jon Iwata has become the poster boy for all those who have long yearned for communications to assume its place at the head table of corporate America. For Iwata does indeed report directly to IBM's chairman, president, and CEO Sam Palmisano, and oversees the broader marketing mix as well.
More than that, Palmisano cites Iwata's influence as a crucial building block in shaping the tech behemoth's transformation as a business, and the path it should take moving forward – always, of course, in conjunction with its staff, clients, and other stakeholders.

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