Mike Fernandez: Power List 2010

VP, public affairs, State Farm

The likeable Mike Fernandez is leading a complete strategic overhaul at State Farm, as the insurance giant relies less on its core Baby Boomer- generation customers and more on developing audiences in the Hispanic and other diverse populations that are growing fast in modern America.
Working with a team of nearly 200 communicators at one of the largest insurance companies in the country, Fernandez's communications strategy and approach impacts countless employees, partners, agents, and consumers. Additionally, he has shown thought leadership in the industry, both as co-chair of the Institute for Public Relations and a board member of the Arthur W. Page Society.

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