CHICAGO: GolinHarris added two SVPs to its corporate practice: Dan Zukowski and Gregory Papajohn.
The hires come as the company is working to grow its corporate practice, said Scott Farrell, president of global corporate communications for GolinHarris."It's growing, I think, because companies are really beginning to understand the importance of building the corporate brand," he said. "There has always been a long-standing default to building strong product brands, but the corporate brand has become the center focus for a lot of organizations and we've been the benefactor of that."
Recent wins include Mead Johnson and the National Reverse Mortgage Lenders Association, Farrell added.
Zukowski, previously an editor at Ward's AutoWorld, will be based in Los Angeles and will lead the office's corporate communications practice. His experience in the automotive industry will help with GolinHarris client Toyota, Farrell added. Zukowski, who started in June, replaces Tim Scerba, who left the agency in April to return to Edelman, where he now serves as MD of Edelman Mexico.
Papajohn, located in New York, was most recently director and a member of the senior management team at Emanate, where he led corporate and consumer marketing PR for Bank of America. He will lead corporate communications in New York, replacing Deidre Campbell. She was EVP and led corporate communications in New York before moving to Burson-Marsteller to serve as MD of the corporate and financial practice in January.
Farrell said Papajohn's hire, which was effective June 28, is a strategic move to bring in more senior talent and build up the financial services practice for GolinHarris, as well as add to its issues and crisis expertise.
Additionally, GolinHarris hired Henrik Hannemann as MD in its office in Frankfurt, Germany, where he will work on corporate and financial services for the agency globally.
Farrell said, "Their hires reflect our continuing commitment to raise the game within GolinHarris and for our clients."