Pernod Ricard chooses Ketchum for corporate brief

NEW YORK: Pernod Ricard has hired Ketchum to handle a corporate branding assignment in the US.

NEW YORK: Pernod Ricard has hired Ketchum to handle a corporate branding assignment in the US.

Jack Shea, VP of corporate communications at Pernod Ricard USA, said: “The agency's role will be to partner with Pernod Ricard USA to build the company's image with key stakeholders.”

Shea would not disclose "expected billings" or any other details about the activities the agency will conduct. “These are still in the initial development stage,” he stated.

Earlier this summer, the company hired Ketchum to execute a project for its Malibu Rum brand. It was "a global first day of summer event" for which the agency handled a red carpet event and media relations, confirmed Jackie Burton, VP and director of corporate communications at the agency.

Ketchum has also been AOR for Pernod Ricard's Absolut Vodka brand for six years, confirmed Burton. Pernod Ricard acquired V&S Absolut Spirits from Sweden in 2008.

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