Stanton launches digital service

WASHINGTON, DC: Stanton Communications has launched dnaLab, a tailored service to assess and advise clients on digital requirements and measure effectiveness.

WASHINGTON, DC: Stanton Communications has launched dnaLab, a tailored service to assess and advise clients on digital requirements and measure effectiveness.

Lori Russo, Stanton MD, said the new service - which stands for Digital Needs Assessment/Advisory/Activation - was a way of formalizing the work the firm had already been doing for clients, which to date has included Pepco Holdings.

Russo said: “This service combines our expertise in traditional and digital communication with proven measurement tools that enable us to assess where our clients are, determine where they should be, and ensure that digital initiatives are 'in the DNA' of their overall communication programs.”

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