Road safety campaign enlists Howard, Merrell & Partners

RALEIGH, NC: El Pueblo, a nonprofit advocacy organization for the Latino community in North Carolina, hired Howard, Merrell & Partners for a drunk driving and road safety radio campaign.

RALEIGH, NC: El Pueblo, a nonprofit advocacy organization for the Latino community in North Carolina, hired Howard, Merrell & Partners for a drunk driving and road safety radio campaign. The agency's Hispanic Marketing Group will oversee the account and provide strategic counsel to determine the best markets to target, and will write, edit, and record the radio spots. El Pueblo has worked on DWI prevention campaigns since 2006.

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