Don't forget that PR strategies affect real lives

Arizona has rightly come under increasing pressure for its ill-thought-out stop-and-search legislation on immigration.

Arizona has rightly come under increasing pressure for its ill-thought-out stop-and-search legislation on immigration.

Companies and organizations have boycotted the state and pulled events planned to take place there, hitting the region's leisure and tourism industries. But unfortunately this is effectively a double whammy for the state's Hispanic population, which feels it is unfairly targeted by the immigration legislation but is also well-represented in the tourism and leisure workforces hit by the boycotts.

So, not only are they more likely to be stopped in the daily course of their lives, they are also more likely to lose their jobs. It's a stark reminder of the real-life impacts of carefully thought out communications strategies.

The state of Arizona is now conducting campaigns to improve its image and encourage tourists and conference organizers to come back or stick with it.

But just as BP will only be able to move on when it seals the oil leak and puts an end to the image of oil continually spilling into the ocean, Arizona will only really be able to move on when it repeals its unfair legislation. No amount of communications can change that fundamental obstacle.

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