Black advocacy group works with J&J on diabetes

WASHINGTON: The Congressional Black Caucus Foundation developed a program with Johnson & Johnson and the American Diabetes Association to educate black Americans about type 2 diabetes.

WASHINGTON: The Congressional Black Caucus Foundation developed a program with Johnson & Johnson and the American Diabetes Association to educate black Americans about type 2 diabetes.

The foundation is reaching out to faith-based organizations to generate participation in three community events in 2010 that aim to address risk factors, prevention, and management of type 2 diabetes, said Muriel Cooper, senior media manager for the group, which aims to help improve the socioeconomic circumstances of African-Americans.

The first event was held in Newark, NJ, in late June. The second is scheduled to be held in Atlanta, with a third tentatively set for North Carolina. Cooper said that while the “Spirit of Health Living” program is not aimed at women, more women attend church.

Cooper said the foundation is handling communications, including local and regional media outreach in the cities where the events are held. “We're educating the community about chronic illnesses and health disparities,” she added.

Along with financial support for the program, Johnson & Johnson is also providing access to the HealthMedia Digital Health Coaching tool, an online coaching program that participants can use to help manage their health.

The online tool is part of HealthMedia, a J&J company.

Carol Goodrich, director of corporate media relations at J&J, said the company “is committed to supporting public health education programs that address chronic conditions including diabetes and heart disease.”

Johnson & Johnson is currently recruiting for the phase three clinical trial for canagliflozin, a drug that would treat type 2 diabetes.

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